Asora Bay — Dubai’s rarest shoreline.
Jumeirah Residences Asora Bay by Meraas (Dubai Holding) — just 35 ultra-premium homes on the southernmost tip of the La Mer Peninsula: 4–6 bedroom apartments and duplexes, a one-of-one 7 bedroom penthouse and beachfront Ocean Mansions, wrapped by a private cliffside beach with hidden coves and a lagoon.
Thirty-five homes. One private peninsula tip.
Asora Bay occupies a ~230,000 sq m site at the southernmost point of the La Mer Peninsula, five kilometres from Downtown Dubai. The residences — 29 apartments and duplexes crowned by a single 7-bedroom penthouse, beside a handful of beachfront Ocean Mansions — are sculpted between two coastal hills in terraced terracotta and stone, with balconies that echo the curve of the dunes.
Meraas × Jumeirah
Developed by Meraas (Dubai Holding) with residences carrying the Jumeirah brand — the group behind Burj Al Arab — in a ~AED 949M flagship project.
A private coastline
A cliffside beach with hidden coves, a beach lagoon and gardens running to the water — shoreline that belongs to 35 homes, not a district.
True scarcity
Vast layouts from 6,328 sq ft to a 47,726 sq ft penthouse. When supply is 35, every residence is a collector’s piece.
Why the world’s wealth is settling on La Mer.
Dubai’s ultra-prime beachfront is the scarcest asset class in the city — and Asora Bay is its newest, most tightly held address, with DLD-recorded sales already at the project.
Jumeirah-branded living
Bespoke Jumeirah SPA treatments, concierge, valet and hotel-grade services for residents — five-star hospitality at home, managed by the Jumeirah Group.
Freehold, five minutes from Downtown
Freehold ownership on Jumeirah Street — 4 minutes to J1 Beach, 9 to City Walk, 11 to Burj Khalifa, 17 to DXB airport.
60/40 to Q1 2029
20% on booking, 40% through construction and 40% on handover, scheduled for Q1 2029. Marine works and piling are complete; infrastructure is 100% done.
Step inside Asora Bay.
Developer renders of Jumeirah Asora Bay — the Ocean Mansions, residence interiors, amenities and the masterplan on the La Mer Peninsula.
The southern tip of the La Mer Peninsula.
- Jumeirah 1, on Jumeirah Street — 5 km from Downtown Dubai
- 4 minutes to J1 Beach · 9 minutes to City Walk · 11 minutes to Burj Khalifa · 17 minutes to DXB airport
- Private cliffside beach, hidden coves and beach lagoon within the ~230,000 sq m site
- Infinity and lap pools, wellness spa, gym, running track through the hills, yoga decks, residents’ lounge and oceanfront dining
- Freehold ownership · Jumeirah-branded residence services
Request prices & availability.
A release this small moves privately. Leave your details for the full pack — floor plans, current prices, the 60/40 payment plan and available residences — or message directly for a discreet consultation.
Gate Avenue, DIFC, Dubai